Session 2 of 3 · Free · Tue 14 April · 1pm GMT

The 5-star member experience

The second in a free 3-part series from Capture, the communications platform for golf clubs. This session is about turning new members into loyal ones — how to onboard well, reduce churn, and spot members about to leave before they go.

What you'll learn in this session

Why reducing churn by just 2% saves a 500-member club £15,000 or more per year
A 90-day new member onboarding sequence you can adapt for your club
How to spot members about to leave — before they've decided to go
How to automate a premium member experience without adding to your team's workload

James Wilkinson

Founder, Capture

Chris Fitt

Former CEO, Moor Park

Save your spot

Free to attend · Tue 14 April · 1pm GMT

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Last name

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Club name

Which sessions?

Session 1: Already happened — Watch the replay →

Session 2: The 5-star member experience · Tue 14 April

Session 3: Grow your visitor database · Tue 21 April

No credit card · No obligation · Free to attend

Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff ·

Three sessions. Three revenue leaks. One fix for each.

Each session works standalone, but they build: capture the lead, keep the member, grow the database.

Session 1 of 3 Tue 24 March · Recording available

5 minutes or 5 days: why response time is costing your club thousands

A lead contacted within 5 minutes is 21 times more likely to convert. Most golf clubs take 5 days. Some never reply at all. This session gives you a framework to close that gap.

What slow follow-up actually costs a mid-sized club (spoiler: five figures annually)
A 3-attempt, 3-channel follow-up system you can give your team this week
How to use AI to write personalised follow-up emails in minutes, not hours

Session 2 of 3 Next up Tue 14 April · 1:00pm · 30 min + Q&A

The 5-star member experience: from waiting list to renewal

You've taken their joining fee. Now what? Most clubs don't speak to a new member again until renewal. This session shows you how to automate a premium onboarding experience without adding anything to your team's workload.

Why reducing churn 2% saves a 500-member club £15,000+ per year
A 90-day new member onboarding sequence you can adapt for your club
How to spot members about to leave — before they've decided to

Session 3 of 3 Tue 21 April · 1:00pm · 30 min + Q&A

How to grow your visitor database by 5,000 to 10,000 contacts in one year

Your database is your club's most valuable marketing asset. This session shows you how to add thousands of compliant contacts in 12 months and send professional emails in under 30 minutes.

Five practical methods to grow your database, with projected numbers for each
How to use AI to research what your audience wants before you write a word
The GDPR and PECR compliance rules every club needs to know

1 / 3

Each session is live only. Register now to secure your place.

Save my spot

This session is for you if…

New members disappearing after joining

You take the joining fee, send a welcome email, and then nothing until renewal. By then, some have already decided to leave.

No structured onboarding journey

Every new member gets a different experience depending on who's in the office that week. There's no consistent sequence.

No visibility over who's at risk

You don't know which members have gone quiet until someone notices they haven't been around for months. By then it's too late.

Member communications that feel generic

Birthday emails, onboarding sequences, and re-engagement messages would make a difference but take too long to write and send.

Not for you if your club already has automated onboarding sequences, birthday triggers, engagement tracking, and a system that flags at-risk members before they leave. If that's you, you're ahead of 95% of UK clubs.

Meet your presenters

James Wilkinson

Founder, Capture & Albatross Digital

Works with golf clubs across the UK on commercial operations, communications, and digital strategy. Built Capture after seeing the same problem at every club: enquiries falling through the cracks, members being forgotten, and revenue walking out the door.

Chris Fitt

Founding Advisor · Former CEO, Moor Park

Former Director of Golf and Leisure at Foxhills. 59 Club Gold Flag recipient. Decades inside the clubs Capture serves — the operator's perspective on what it looks like when a 1,000-member club tries to keep every member engaged with too few staff.

What club operators say

The ability to track and manage every lead we receive, as well as send regular email marketing campaigns and follow up with all new leads and enquiries has been an absolute game changer for our business.

Kelvin Pugh

General Manager, Stonebridge Golf Club

The ability to track, manage and have visibility of every lead we receive from our website and social media campaigns, send regular email marketing campaigns, and follow up with all new leads has been an absolute game changer for our business.

James Slade

Director of Golf, Hoburne Golf

Questions

No. Every session gives you practical frameworks, templates, and AI prompts you can use whether you buy anything or not. We'll show a short demo of Capture in context, but the value stands on its own.

Yes — you can register for one session or all three. Each works standalone, but they build on each other: Session 1 covers lead follow-up, Session 2 covers member retention, and Session 3 covers growing your database. Use the form on this page to choose which ones you want.

Session 1 has already taken place and the recording is available above. Sessions 2 and 3 are live only. Register to get the date in your diary and join us on the day.

GMs, membership managers, commercial managers, club secretaries, and operations managers — anyone responsible for enquiries, member communications, or revenue.

Book a one-to-one demo after any session. We'll show you what your club's setup would look like specifically — not a generic walkthrough.